There is a huge variety of trade show exhibits and displays available in the market. But the grim fact is that not all businesses have the financial strength to invest in high-tech, state of the art display booth for their trade show event. Coming to think of it, there is no need for you to lavishly invest in expensive big size trade show displays. The success of your trade show is not going to be judged by the size or cost of your exhibits but by the number of visitors your exhibit is able to lure visitors to your stall.
The most important aspect is your exhibit must create the right impact regardless of its size. Please know there are many inexpensive, yet highly effective ways of reaching out to trade show attendees and sharing your marketing message without excess spending. It is presumably for this reason that table top displays are steadily gaining in popularity among trade show exhibitors.
Table top displays are ideal for small, regional shows and at all events where large displays are not required. They are appropriate for business meetings, presentations and seminars where they can be used in an impactful manner.
One of the chief attraction of table top displays is they are of light weight and easy to dissemble, carry around and reassemble. This apart, table top displays come in a wide variety of shapes, sizes and colors and you can totally customize your display based on your specific needs and goals. You can add your company logo and eye catchy graphics to arrest the attention of trade show visitors. In fact, table top exhibits are quite compact in size and make your product and marketing message strikingly visible in trade shows.
The table top displays are versatile and you can easily reconfigure your Trade show graphics and marketing message with each trade show, creating a unique display for each type of trade show. With table top exhibits, you can incorporate your brand, theme and logo using the appropriate color scheme. Table top exhibits are economically priced that suits all budgets and available in a range of sizes.
Table top exhibits are small and portable but without compromising on the design and these exhibits offer big impact particularly in small spaces. Generally speaking, there are three essential components for a successful trade show exhibit. They are portability, functionality and visual impact.
Portability is important as you will have to carry the exhibit from one trade show to another. Functionality is essential as otherwise you can not showcase your products or services effectively. It is purposeless having an exhibit if it does not create the Visual Impact that will lure your target clients to your trade show booth.
All you need to do is to select the right table top unit, creatively design and print the content to grab maximum attention and provide the appropriate lighting to enhance the overall effect. There are several suppliers in the market who will assist you in choosing the trade show display with the right combination of these elements for your specific needs and well within your budget.
You should spend time in creating an impactful marketing message that can be noticed and remembered. Make your message creative but short, so visitors can easily identify your value proposition. Try to highlight your company logo, name, eye catchy colors aimed at capturing consumer recognition and trust. Make sure to incorporate noticeable trade show graphics that will make heads turn.
