A successful trade show booth should do more than fill an exhibit space. It should communicate who you are, help attendees understand what you offer, and create an environment where your team can have productive conversations.

Our Custom Trade Show Displays can be configured around your specific objectives, whether you’re launching a new product, demonstrating equipment, hosting customer meetings, generating leads, or simply increasing brand awareness.

Custom features can include:

• Large Format Graphics
• LED Backlit Displays
• Product Shelving
• Monitor Mounts
• Reception Counters
• Locking Storage
• Meeting Areas
• Demonstration Spaces
• Hanging Signs
• Tower Displays
• Custom Flooring
• Interactive Kiosks

The result is a booth that feels purpose-built for your company instead of looking like a generic display system.

Modular Trade Show Displays That Can Grow With You

One of the biggest advantages of Modular Trade Show Displays is flexibility.

Many systems can be reconfigured, expanded, and updated as your trade show program changes. A display used in a 10′ x 10′ booth may later become part of a 10′ x 20′ exhibit or a larger island configuration by adding or rearranging components.

That flexibility can help reduce long-term exhibit costs while maintaining consistent branding from one convention or event to the next.

Trade Show Displays for Different Booth Sizes

We design Trade Show Displays, Booths, and Exhibits for a wide range of spaces, including:

• 10′ x 10′ Trade Show Booths
• 10′ x 20′ Trade Show Booths
• 20′ x 20′ Island Exhibits
• Larger Island Exhibits
• Peninsula Booths
• Inline Booths
• Double-Deck Exhibits
• Corporate Event Displays
• Convention Exhibits
• Expo Booths

Choosing the right configuration depends on your booth size, products, staffing, traffic flow, storage requirements, and how you want attendees to interact with your brand.

Build a Complete Trade Show Exhibit

A custom exhibit usually includes much more than a backwall.

You can combine multiple display elements to create a complete environment with different visual and functional zones throughout the booth.

Popular components include:

• Modular Backwalls
• Backlit Displays
• Tower Displays
• Hanging Signs
• Portable Counters
• Reception Areas
• Product Displays
• Monitor Stations
• Storage Rooms
• Literature Displays
• Trade Show Booth Flooring

Using several coordinated components helps create a more cohesive exhibit while giving your branding visibility at different heights and throughout the booth.

Create Spaces for Meetings, Demonstrations & Storage

Larger Custom Trade Show Booths give you the opportunity to create dedicated areas for different activities.

For example, you may want:

• An open reception area near the aisle
• A monitor station for product videos
• Shelving for product displays
• A semi-private meeting area
• Hidden storage for cases and personal items
• A counter for lead collection
• A demonstration zone for equipment

Planning these functions before selecting your exhibit components can make the booth more useful for both your staff and visitors.

Backlit, Fabric & Architectural Display Options

Custom doesn’t necessarily mean heavy construction.

Modern modular exhibit systems can combine lightweight aluminum framing, tension fabric graphics, SEG graphics, backlit light boxes, towers, arches, counters, and other architectural elements to create the appearance of a fully custom booth with greater portability and reusability.

This approach gives exhibitors more design flexibility without automatically committing to a permanently built exhibit.

Compare Multiple Modular Display Systems

Different manufacturers and exhibit systems have different strengths.

Depending on your project, one modular system may offer better options for:

• Reconfiguration
• Backlit Graphics
• Monitor Integration
• Shelving
• Storage
• Shipping
• Tool-Free Assembly
• Booth Expansion
• Budget
• Lead Time

Because Impact Displays offers multiple display lines, we can help you compare options instead of forcing your project into one specific system.

Custom Trade Show Displays for Conventions, Expos & Events

Our display systems are used at:

• Industry Trade Shows
• National Conventions
• Expo Halls
• Conferences
• Corporate Events
• Product Launches
• Medical Meetings
• Technology Shows
• Manufacturing Expos
• Association Events
• Recruiting Events
• Consumer Shows

Whether you’re exhibiting locally or traveling to major events across the country, a well-designed display helps create a consistent brand experience.

Purchase or Rent Your Exhibit

Not every exhibitor needs to purchase a permanent booth.

If your booth size changes frequently, you exhibit only occasionally, or you want a different design for each event, a Trade Show Booth Rental may be a better fit.

For companies exhibiting regularly, purchasing a modular or custom display can provide excellent long-term value, especially when the system can be reconfigured for multiple booth sizes.

The right choice depends on your schedule, budget, storage requirements, and long-term exhibit plans.

Planning Tips

Start with Your Booth Goals

Before selecting a display, decide what you want attendees to do. Product demonstrations, lead generation, meetings, and brand awareness all require slightly different layouts.

Plan Around Future Booth Sizes

If you expect to exhibit in both 10′ x 10′ and 10′ x 20′ spaces, choose a modular system that can be reconfigured rather than purchasing two unrelated displays.

Design for Visitor Flow

Keep entrances open and avoid placing large counters or structures where they block attendees from entering the booth.

Include Storage Early

Hidden storage can make a major difference in how professional your booth looks during an event. Plan space for cases, literature, personal belongings, and supplies before the design is finalized.

Think Beyond the Backwall

Counters, flooring, towers, hanging signs, monitors, lighting, and product displays can transform a simple backwall into a complete exhibit environment.

Why Choose Impact Displays?

Since 1994, Impact Displays has helped businesses create professional Custom Trade Show Displays, Trade Show Booths, and Modular Exhibits for conventions, expos, conferences, and events throughout North America. Our team works with multiple exhibit systems, giving us the flexibility to recommend the solution that best matches your design goals, booth size, budget, and long-term plans.

From concept and graphic design through shipping, installation support, rentals, and exhibit accessories, we can help simplify the process of creating a booth that looks professional and performs well on the show floor.

Complete your exhibit with:

• Backlit Trade Show Displays
• Trade Show Booth Rentals
• Trade Show Tower Displays
• Trade Show Hanging Signs
• Portable Trade Show Counters
• Trade Show Booth Flooring
• Trade Show Shipping Cases
• Graphic Design Services

Frequently Asked Questions

What is a Custom Trade Show Display?

A Custom Trade Show Display is an exhibit designed around your company’s branding, products, marketing goals, booth size, and functional requirements. It may include modular frames, custom graphics, lighting, counters, storage, monitors, shelving, flooring, and other exhibit components.

What is the difference between a custom and modular trade show display?

A custom exhibit is designed specifically around your needs, while a Modular Trade Show Display uses reusable components that can often be rearranged or expanded into different layouts. Many modern custom booths actually use modular components to combine custom appearance with long-term flexibility.

What booth sizes can you design?

We provide solutions for 10′ x 10′, 10′ x 20′, 20′ x 20′, larger island booths, peninsula exhibits, inline booths, and custom configurations.

Can my trade show display be expanded later?

Yes. Many modular systems are specifically designed to grow or change as your exhibit needs evolve, allowing you to reuse components in larger booth configurations.

Can you add backlit displays and monitors?

Yes. Custom booths can incorporate LED backlit displays, monitor mounts, digital presentations, counters, towers, shelving, storage, hanging signs, and many other features.

Should I buy or rent a custom trade show booth?

Buying often makes sense for companies that exhibit regularly and want to reuse or reconfigure their display. Renting can be a better option for occasional exhibitors, changing booth sizes, or companies that want different designs for different events.

Can Impact Displays help design the entire booth?

Yes. Our team can assist with display selection, exhibit layout, custom graphics, accessories, rentals, and other elements needed to create a complete trade show environment.