Description
Create a Professional Branded Event Backdrop
A Step and Repeat Banner Stand provides a large branded background without requiring a complicated display system.
Traditionally, step and repeat graphics feature company or sponsor logos arranged in a repeating pattern across the backdrop. Today, these displays can be customized with virtually any combination of logos, photography, event graphics and marketing messages.
They’re an excellent way to turn an ordinary wall or open space into a professional branded environment.
Perfect for Photos, Media & Social Sharing
One of the biggest advantages of a Step and Repeat Backdrop is the branding that continues after the event.
Guests, customers, employees, speakers and VIPs can take photos in front of the display with your logo or event branding clearly visible in the background.
Those photos may then appear on:
- Social Media
- Company Websites
- Press Coverage
- Event Recaps
- Marketing Materials
- Newsletters
- Sponsor Promotions
This makes a branded photo backdrop especially useful when you want your company or sponsors to remain visible in event photography.
Great for Sponsor Recognition
Events with multiple sponsors are a natural fit for Step and Repeat Banners.
Multiple company logos can be incorporated into the graphic and repeated across the backdrop, giving sponsors visibility whenever attendees, speakers or guests are photographed.
These displays work particularly well for:
- Corporate Events
- Fundraisers
- Charity Events
- Awards Ceremonies
- Sporting Events
- Conferences
- Grand Openings
- Galas
- Product Launches
- VIP Events
Red Carpet & VIP Event Backdrops
Step and repeat displays are widely associated with red carpet events, but you don’t need celebrities to benefit from the same professional presentation.
Create a dedicated photo area at an entrance, reception, awards ceremony or corporate event where attendees can stop for pictures.
Add your company logo, event name, sponsors or custom artwork to create a backdrop specifically for the occasion.
Conferences & Corporate Events
A portable Event Backdrop can also provide professional branding at conferences, meetings and corporate events.
Use one behind:
- Speakers
- Interview Areas
- Registration Areas
- Presentations
- Award Ceremonies
- Product Demonstrations
- Networking Areas
- Press Conferences
Because the system is portable, companies can reuse the hardware for different events and update the graphic when the branding or message changes.
Trade Shows & Convention Booths
Step and repeat displays can also serve as large-format backwalls inside trade show booths and can complement larger Custom Trade Show Displays and convention exhibits.
It can also be coordinated with Trade Show Booth Flooring and other booth components to create a more complete exhibit space.
Add Trade Show Counters, monitor stands, Literature Displays or other Portable Trade Show Displays to create a simple but professional presentation.
Adjustable 8′ or 10′ Wide Frame
One of the biggest advantages of this display is its flexibility.
The adjustable aluminum frame can accommodate either an approximately:
- 8′ Wide x 7.5′ High Graphic
- 10′ Wide x 7.5′ High Graphic
That means the same display hardware can adapt to different spaces and event requirements.
The frame uses lightweight 25mm aluminum tube construction, providing a good combination of portability and stability.
High-Quality Stretch Fabric Graphics
If you need help preparing artwork for your backdrop, our Graphic Design Services can help with your event graphics.
The graphic is finished with pole pockets at the top and bottom with hemmed sides, helping create a clean presentation once installed.
Fabric also packs conveniently for transportation and storage, making it a good match for a display designed to travel.
Lightweight & Portable
A large event backdrop doesn’t necessarily have to be difficult to transport.
The complete Step and Repeat Banner Stand weighs approximately 20 lbs., and the hardware packs down to roughly 46″ wide x 6″ high x 6″ deep.
That compact packed size makes this display especially useful for companies and organizations that travel between events or need to store their backdrop when it isn’t being used.
Easy Setup & Graphic Installation
The aluminum tube-frame construction is designed for straightforward assembly.
Once the frame is assembled, the fabric graphic attaches using pole pockets at the top and bottom.
This gives you a large professional backdrop without complicated exhibit hardware or permanent installation.
Replace the Graphic & Reuse the Frame
Your event will change long before the aluminum hardware needs to.
When you have a new sponsor, campaign, product launch or corporate event, order a replacement fabric graphic and continue using the same frame.
This makes the display useful for organizations that host or attend multiple events throughout the year.
You might use one graphic for a corporate conference, another for a product launch and another for a sponsored event while continuing to use the same display hardware.
More Than a Traditional Step and Repeat
Although repeating logos are the classic application, you don’t have to use a traditional step-and-repeat graphic.
The large fabric surface can also feature:
- Full-Size Photography
- Scenic Backgrounds
- Company Branding
- Product Images
- Event Themes
- Sponsor Graphics
- Custom Patterns
- Marketing Messages
This allows the same hardware to function as a Photo Backdrop, Media Wall, Event Backdrop or Portable Display Wall depending on the graphic you choose.
Where Can Step and Repeat Backdrops Be Used?
These portable backdrop displays work well in many environments, including:
- Corporate Events
- Trade Shows
- Conventions
- Conferences
- Red Carpet Events
- Award Ceremonies
- Fundraisers
- Charity Events
- Weddings
- Galas
- Grand Openings
- Product Launches
- Sporting Events
- Schools & Universities
- Recruiting Events
- Media Interviews
- Press Events
- Retail Promotions
- Hotels & Conference Centers
Their combination of size, portability and customizable graphics makes them useful anywhere you need a large professional branded background.
Planning Tips
Keep Logos Large Enough for Photos
If you’re creating a traditional step-and-repeat pattern, make sure company and sponsor logos are large enough to remain recognizable in photographs.
Consider Where People Will Stand
Design the graphic around the photo area. Important logos should appear where they won’t constantly be hidden behind people’s heads or bodies.
Don’t Overcrowd the Artwork
A clean repeating pattern usually photographs better than trying to fit too many logos or messages onto the backdrop.
Choose the Right Width
Use the 8′ configuration when space is limited or for smaller groups. The 10′ width provides additional room for multiple people and larger photo opportunities.
Plan for Future Graphics
If you expect to use the display for different events, keep the frame and simply order replacement graphics as your branding, sponsors or event theme changes.
Why Choose Impact Displays?
Since 1994, Impact Displays has provided professional portable displays and custom graphics for trade shows, conventions, corporate events and promotional environments.
Our Step and Repeat Banner Stand combines a large branded graphic area with lightweight aluminum construction and excellent portability. The adjustable frame provides both 8′ and 10′ width options, while custom dye-sublimated fabric graphics allow you to create everything from a traditional sponsor backdrop to a completely custom event or photo wall.
Use it by itself or combine it with Trade Show Banner Stands, counters, literature displays and other portable display products to create a more complete branded environment.
Frequently Asked Questions
What is a Step and Repeat Banner Stand?
A Step and Repeat Banner Stand is a large backdrop display commonly printed with company or sponsor logos repeated across the graphic. It is frequently used as a branded background for event photography, interviews and promotional events.
What sizes are available?
The adjustable frame can accommodate approximately 8′ wide x 7.5′ high or 10′ wide x 7.5′ high graphics.
Can I put multiple sponsor logos on the backdrop?
Yes. Multiple sponsor or company logos can be arranged in a traditional repeating pattern across the graphic.
Does the graphic have to use repeating logos?
No. You can also create a completely custom graphic using photography, branding, product images, event themes or other artwork.
Is the Step and Repeat Banner Stand portable?
Yes. The complete display weighs approximately 20 lbs., and the frame packs down into a compact package for transportation and storage.
What type of graphic is used?
The display uses a custom printed dye-sublimation stretch fabric graphic with pole pockets at the top and bottom.
Can I replace the graphic later?
Yes. Replacement graphics allow you to reuse the frame for different events, sponsors, campaigns and promotions.
Can it be used as a photo backdrop?
Absolutely. Photo backdrops, media walls and branded event photography are some of the most popular applications.
Can I use it at a trade show?
Yes. The display can also serve as a portable 8′ or 10′ wide branded backwall inside a trade show booth or convention exhibit.
Is it only for corporate events?
No. Step and repeat displays are also popular for fundraisers, awards ceremonies, galas, weddings, sporting events, schools, universities, product launches, grand openings, press events and many other occasions.
